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Research papers

Through the eyes of the customer

In the UK, the re-design of bank and building society branches is currently in vogue. Many financial institutions are re-evaluating the role of their branches as a distribution channel and beginning to consider themselves as financial retailers with...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: David Riley, Patricia A. Knott
June 15, 1992
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Citation

Riley and Knott (1992a, June 15). Through the eyes of the customer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/through-the-eyes-of-the-customer